About the brand

When the founder of Urfinest, Dru Millar, looked around at what fashion had become, something bothered him. Nobody was passing clothes down anymore. Everything was being bought, worn a few times, and thrown away. No memory. No meaning. No next person.

So Dru created Urfinest: clothing built to be worn, kept and passed down to whoever comes after you.

'Pass it down.'

All our clothing is made with the finest materials and built to stand the test of time, so you can wear every piece for years and pass it down to the next person with pride.